Afia Bin Taleb

The project is designing a retail store for  bergnerschmidt jewelry designs in Jeddah, Saudi Arabia.  Bergnerschmidt designs are inspired from the Bauhaus.

       The store will help the designer promote her collections to a new market.  The main target is all women in Saudi who love minimal and unconventional designs.  

       The store is consist with two levels. On the ground floor there are  a grand double height entrance, Retail/Gallery,  outdoor promotion, lounge and seating area, Rest Room.  On the first floor, there are Workshop and Studio area,  Design office, Employee Lounge, Storage, Restroom  and Interior landscape.

       Bauhaus philosophy is being applied in the design of the store with emphasizing the contrast between the jewelry pieces and the space. Like the minimal movement, developed by Mies Van Der Rohe, there is an emphasis on the contrast between industrial and natural.